Since its release in 2013, Man of Steel, DC’s first attempt at trying to catch up to Marvel in the “Shared Cinematic Universe” game has been met with one of the most divisive opinion-bases I’ve ever seen from a comic book movie. Some applaud the film’s attempt at building a new generation Superman story without tying itself to the canon and cheese of the older films and animated series. While others view the film as a disaster, an unnecessarily dark and brooding take on Superman’s origins with too many creative liberties taken, with many ranking the film on the same level of bad as Green Lantern, Superman Returns, and Superman IV: The Quest For Peace. (seriously, even as a Superman fan, I’m starting to see an unfortunate trend here)
So, with that debatable of a movie behind everyone, it’s only natural to notice much of the hype and criticism toward its sequel, which began as a simple Man of Steel 2 and either intentionally or unintentionally transformed itself into a Justice League prequel. Look anywhere on the internet, and you’ll find both a ton of hype and a ton of negativity toward director Zack Snyder’s next venture. Between the sheer amount of characters that will be appearing in this movie (which has been predicted to clock in at around two and a half hours according to reports from scriptreaders) and some seriously questionable casting choices that have turned many away from the project, it’s reasonable to see, even from my standpoint as a fan of Man of Steel, that the future of Batman v Superman: Dawn of Justice, and very well the entire DC Cinematic Universe is going to be called into question.
While Man of Steel had a modest success of around $600 million, it was far from the runaway success that Christopher Nolan’s Dark Knight trilogy had become, and even moreso underneath Marvel Studios’ genre-defining movies, it’s easy to see why DC may have forced Snyder’s hand to jump start Justice League even sooner than intended, as well as bring in Oscar winner Chris Terrio in to completely rewrite the script that was originally written by Man of Steel scribe David S. Goyer. When the most all-time iconic superhero is dethroned at the box office by a character that only appeals to Americans and a movie primarily featuring a talking tree and racoon, DC knew they had to make changes if they wanted their DCCU to get even close to the success that Marvel Studios is experiencing.
Now, before I go any further on the topic I’m trying to make, I am in no way trying to state the Batman v Superman is doomed, or not once have I ever thought that Man of Steel’s issues were beyond saving and that BvS is a guaranteed flop. However, given the huge debate about Man of Steel and its effect on the DCCU, I think it’s worth pointing out that a flop is not entirely out of the realm of possibility, especially given the films’ release to another movie that’s actually starting to get even more positive buzz than BvS, and that’s Warcraft. However, as I have said in other blogs, if BvS ends up a bad movie, I will be one of the first people even saying so.
The First Trailer Will Be the End-all/Be-all for BvS:
First off, one of the first topics of conversation that comes with Batman v Superman is the fact that we’re hitting almost a year out and we have yet to see even a small glimmer of a trailer. We saw our first look at Star Wars at a longer time out than we’re currently at for BvS, and we’ve already gotten a full minute teaser. This leads many to believe WB and DC are hiding the film for whatever reasons, some believe they’re waiting for the most opportune moment, others think that there’s some serious issues with the film and that WB wants to hold off on showing those issues for just that reason. I feel the reason is even more complicated than either one of those. Given the huge rift in the comic fan world over Man of Steel, WB and DC both know that they need to have a big, kick-ass trailer ready for when they finally decide to peel the curtain back on BvS. Given the mass controversy surrounding the film, they don’t just need a good trailer, they need one so good that it leaves Man of Steel fans with their jaws on the floor while winning back those who were either less-than-entertained or outright hated MoS.
That’s why I feel they haven’t shown that all too anticipated trailer yet, they’re waiting until they have a good enough one to show off. It’s not like Star Wars, which could survive on a bad trailer. Even Avengers: Age of Ultron could easily recover from a bad trailer should we get another one closer to release, given not only the largely positive reaction to the first trailers, but the history of successes that Marvel’s already had. First impressions mean a lot, and to a fanbase already split almost 70/30 from what I’ve seen (70 against, 30 liked) then BvS’ success will potentially be measured by that first trailer. If the trailer is bad, it’s going to instantly turn away both people on the fence and haters of MoS, and at that point, WB and DC should start packing their bags and preparing for yet another reboot. With a ton of attention the 2016 movie season is already expecting, there will be little room, if any for a movie making MoS’ profit margin. WB needs BvS to be big, I’d even guess internally they’re already expecting at least $1 billion. If BvS underperforms expectations the way MoS did, it’s very possible that WB/DC will consider the movie a flop, and at that point, it’s time to start questioning what to do next.
What Will Most Likely Happen:
If, and it’s still an if at this point, BvS is deemed either a commercial or critical failure, WB will most likely recut Suicide Squad later that summer, removing any potential Batfleck scenes or anything relating to BvS, and using it as a soft reboot of the DCCU. The other option will be to leave Suicide Squad as-is, yet relieving all of its stars from their contracts as soon as Suicide Squad wraps. Either way, chances are we’re going to see DCCU rebooted if BvS fails to live up to expectations. I see very little chance of them allowing Snyder a third chance should that movie also fail to meet expectations, giving Snyder an unprecedented four directing jobs straight failing to meet expectations. It’s possible, but should BvS not succeed financially for WB/DC, then Snyder’s days at DC would be numbered(and also would make many fans happy to see Snyder removed from power) However, this creates its own share of issues. I’m not sure the general public would quite be ready for yet another Batman reboot, a third one in recent memory. Looking at the responses to Sony’s plans for yet another Spider-Man reboot, I’d feel another Batman after Affleck would just be met with groaning this soon.
One Possible, Overlooked Route:
This one is kind of left-center field. But It’s one I personally feel DC and WB should consider. What if, and we’re playing devil’s advocate here, DC concedes the cinematic universe and exits the game entirely. Should BvS fail, chances are Captain America: Civil War will far outgross it in the box office(which may end up happening regardless even if BvS becomes a success) and, at that point, DC will have to cut their losses and retreat, giving the cinemas to Marvel’s mass dominance. However, this doesn’t mean DC will be out of the live-action game definitively. They have a huge following and success story themselves in the TV market, one that Marvel has been struggling with the past couple years, just now reaching the point where their TV shows are catching on to mass markets. Maybe, just maybe, DC notices the market there and does something on television they’ve been against for years. Keep using shows like Flash, Arrow, Supergirl, Titans, and others to build a massive universe(or even multiverse!?), but begin building the universe more. For major characters like Batman, Superman, and Wonder Woman, surely the cost of multiple 22-episode seasons would end up being too costly for DC. But for the major players, DC could easily use characters like Batman and Superman and give them small, 8-episode miniseries, mega events. Thus create a huge universe, and then one summer…boom, a 7 part, mass cross network media Justice League event. A television event of that scale has never even been attempted before, and it’s DC’s up for the taking.
But What if Batman v Superman Succeeds?
But to keep a positive angle, there’s still a chance Zack Snyder, Chris Terrio and the production staff could pull the movie off. I myself was having my fair share of negativity surrounding the movie, considering my own questions about if actors such as Ben Affleck and Gal Gadot could pull off the monumental roles they’ve been assigned to taking on, but the last few months have released info that have itself increased my interest, from reports that Chris Terrio’s script was written to single-handedly fix many of MoS’s complaints, to also having streamlined the movie into a much more manageable storyline, reducing many of Goyer’s characters to cameos while focusing the majority of the film on the formation of the DC Trinity and lead-ins for Justice League. I myselfwant the movie to succeed, as a fan of both heroes, I’d hate to see their first live-action pairing turn out to be a disaster, but I will not be surprised if this movie becomes bigger than Snyder can handle. Those, among others have lead me to believe that Batman v Superman may not only become a great movie in its own right, but could change much of the negativity you see surrounding the DCCU as a whole. While there’s still a chance the movie could end up a disappointment, and I’m still thinking it’s best to prepare for that very possibility, I think it’s also worth staying hopeful, either way we’ll know in March 2016 what DC’s next move should be.